Creating My Logo Design

Creating My Logo Design

The idea behind
creating my logo, stems from my own personal interests in shabby chic, vintage
décor. Being aware of top brands and famous logos such as Domino’s Pizza, McDonald’s,
Apple etc. (and being able to recognise logos when playing the Logo quiz game) I
realised the more simple the logo – the more effective. Therefore, I didn’t
want my logo to look too over the top or chaotic and tried many attempts and
variations on what I preferred, what would reflect me as a person, but also
what shows my photographic style. My particular style and artistic interests,
have guided me to the conclusion of what would work to represent me as an

Although it may not
be obvious at first (or at all) what my logo is, my logo consist of 3 different
elements - the moon, leaves and flowers.

The idea of having a
moon in my logo was subjective and would also help be my guideline to create a circular

To create the moon I
watched a YouTube tutorial –

How To Create A Moon
In Photoshop

From the moon I had
just created in Photoshop, I then extracted the background and left it white. The
dark overcast on the moon, I altered the brightness to a lighter tone – my idea
from this was to create a half moon out of flowers and mainly use this moon as
a guide. 

through my own photographs, I decided to experiment using Adobe Photoshop. Selecting
photographs from my previous project, titled ‘Derealisation’ I found myself mainly drawn to the photographs I
had captured of flowers. With the photographs, I made the choice to process
them into sketch drawings.

Making a sketch photograph in Photoshop:

-      Make layer image

-      Adjustments - Hue Saturate - Turn Saturation
ALL the way down

-      Blend Mode - Colour Dodge

-      Invert the Image – CTRL + I

-      Filter - Blur - Gaussian Blur - Adjust

-      To make image denser - play with

(Then after creating the drawing, I
cut around the flowers.)

From the few flower
photographs processed, my eye was drawn to the flowers that were reflected in
the mirror – and decided to stick with this.

With the flowers that
had now been processed into a sketch drawing in Photoshop – they were then
duplicated around 20 times which then created the nest effect. I wanted my logo
to remain as minimal and simple - but my new creation looked like there was all
too much going on. That was until I arranged the flowers around the moon to
create a half crescent – without realising I had accidently created my first
initial - the letter ‘C’ which worked well. I was then considering both my
initials ‘CW’, but decided that it was fine on its own.

The font is something
I took particular interest in - there are two different fonts I have purposely
chosen. Handwriting for my name and typewriter for my profession. The reason I
choose the fonts was due to their associations, straight away I start to think
about letters - love letters, handwritten or typed with a typewriter found in
classic novels such as, Wuthering Heights, Sense and Sensibility, Atonement, 2007 and
The Letter

Wuthering Heights Quote

The Letter

My logo with my initial ‘C’ created
out of flowers is also similar to ‘The Landscape Alphabet’. Each letter in the
alphabet has been created out of a drawing to make up the letter.

The full description:

Series of 26
landscape scenes shaped as letters of the alphabet; rebound in a 20th-century

Letter A: upper part
composed of three figures around a fire at the edge of a slope to small pond,
forming the lower part of the letter; outline by trees.

Letter B: a vista on
level country, outlined by trees and branches and the edge of a rise with two
figures as the bottom part of the letter.

Letter C: a castle on
cliffs on the left; waves of the sea shaping the lower curve, clouds the upper

Letter D: a
semi-circular landscape scence with mountains in right distance; a crag with
trees shaping the left outline of the letter.

Letter E: a ruinous
gate, the right part of its arch broken, a tree on the left stretching to the
right and two men standing on the right pointing at the ruin.

Letter F: a tree
trunk and two branches stretching to the right at the top and in the middle.

Letter G: a country
road winding in a curve to the right with a horse-and-cart at its end, and
sided on the left with trees, their branches shaping the upper curve of the

Letter H: two rocks
at a lake connected by a bridge crossed by a figure and a cow.

Letter I: a country
road with three figures, one on horseback, sided by trees as left outline, and
meandering up to a castle as upper end of the letter.

Letter J: bottom
curve formed of a lake with two fishermen standing on the left, right outline
shaped by a rock with small waterfalls and surmounted with trees stretching to
the left.

Letter K: two trees
growing on each side of a river, crossing over it; surrounded with reed at the
bottom forming the serifs.

Letter L: a seascape
with a cliff and flying gulls as left outline, the sea shaping the bottom
outline, a sailingboat as serif on the right.

Letter M: composed of
willows and a spruce growing at a pond with ducks on the left; the branches
growing into opposite directions outlining the two triangles of the letter.

Letter N: composed of
a triangular shaped ruin to left and a tree to right, located at a river or

Letter O: a river as
bottom part of the oval, sided by a rock on the left and a tree on the right,
its branches growing to the left forming the upper outline of the oval.

Letter P: a tree with
two branches growing to the right and connected by a man, standing on the lower
branch, clinging unto the upper.

Letter Q: bottom
composed of a river winding from right to left and a stone bridge spanning over
it from left to right shore; outlined at left and right by hills with trees.

Letter R: a ruinous
wall with arch and pointed window above it, a shepherd herding sheep and cows
through the arch.

Letter S: composed of
two sailing boats one on distant left, one in foreground carried to the right
by a wave, and of clouds and seagulls above.

Letter T: a tree with
a flat treetop spreading to left and right, two stags to the foot of the tree

Letter U: a valley
with rocks on the left and trees on right side and a figure on horseback in

Letter V: composed of
a wood with a clearing at its centre, stags lying or standing on the lawn.

Letter W: a ruinous
mossy pointed arch in landscape, flanked by two trees growing in opposite

Letter X: composed of
a small hill, sunlit on the left side and surmounted with trees growing into
opposite directions; hares at the foot of the hill.

Letter Y: Two
juxtaposed trees, growing at a river and stretching into opposite directions;
two cows in front of trees, the right one drinking out of the river.

Letter Z: composed of
a pond at bottom, from which some steps lead up to a small hut over which a
tree is stretching to the left.


Using Format